About Us

The Write Approach has been setting the tone for the perfect event for the last 35 years! We are known for our great customer service, bridal registry and tasteful complimentary gift wrap. We are a premier stationer and gift boutique, with a large focus on custom invitations! We have everything from Save the Date to Thank You Note and all that’s in between! Our goal is to celebrate our client’s individual style while providing them with an extraordinary shopping experience. We take pride in searching high and low to bring our customers unique items that they cannot find anywhere else!

Today we are still evolving to meet the needs of our local customers. While we have fun doing custom invitations, we also have fun dressing and accessorizing our local shoppers. If you are ever in the neighborhood please stop by and introduce yourself!

A message from the owner

I believe brides are shopping for more than an invitation; they’re looking for an intimate, individualized experience.

When Pearl-Ellen Shure and I bought The Write Approach eight years ago, our vision was to create a unique experience that catered to the fashionable bride and her individual needs. Our goal is to create a highly personalized experience with a singular focus: You.

You can find an invitation almost anywhere, but if you’re looking for more than just an invitation, if you’re searching for an experience that celebrates you, your day, and you love for elegant, unique, beautifully crafted invitations, then you’re exactly the person The Write Approach serves.

What we aim to accomplish with everyone that walks through our door is simple: Exquisite style. Extraordinary experience.

Make an appointment, so we can do the same for you.

– Gail Greenberg